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Startnership was a project led by my good friend Josh Silverman. The project was twofold: a two day design sprint and some materials for Josh to sell his idea for a new way to tackle design needs inside startups.
The idea was that we would conduct two, five, or ten day design sprints that would target anything from branding to UX work to content strategies. It was a great project to be a part of, and enjoyed the sprint work with clients immensely. I'd love to get a chance to travel and work with clients in this way again.
For the sprint, my goal was to assist with content strategy for the first day, and then conducting a day of intense branding exercises. It was my intention to drive a session that would yield me some concepts for creating some branding guidelines for a company called Logobase - a marketing and design platform for sports brands.
The goal for the Startnership materials was to provide my friend with something that showed that the business was worth investing in, and that it had legs and a good sense of design. I worked closely with Josh throughout all of it, and would enjoy working closely with him again soon.
We showed up early one morning in Providence, RI and quickly got to work on narrowing down some brand ideas through Margot's content strategy exercise. The next day was branding which consisted of word-based associations and a deeper understanding of what the clients wanted to say with their branding.
Logobase is a software platform that makes it easy for designers to create merchandise and materials for the team using a strict and complicated brand structure. It helps to keep all the designers on that team up-to-date with the latest changes and updates to the team's brand.
After we had our session, I went back and sent some concepts to the Logobase team. Together, we identified one logo that embodied the movement and palette we were looking for. We landed somewhere with an athletic palette that echoed sports, movement, connection, and speed.
Overall, I'm really happy with the work. Startnership didn't go on to get fully funded in time, but it still lives on as a back-burner project. The site was developed quickly and doesn't have all the bells and whistles it would have if I was dedicated to the project full-time, but it remains a really fun project I hope to get to dive into down the road.
© Jon Kerwin 2020